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Farmers are buying cattle online
Farmers are not the most digitally savvy people
Cattle are not a ‘standardized product’
The ticket sizes of cattle are not the smallest
No mean feat
Considering where we were
Just 10 years ago
What does this tell us?
India is fast becoming digital-first
Kids & their grandparents, farmers & their cattle
Everyone has become comfortable with tech
Ok, not cattle 🐄🐂🙂
UPI, Jio, Covid, cheap money
IRCTC, Whatsapp, Youtube, Tiktok
They have all contributed
Ok, not Tiktok 🙂
Adoption is often the harder bit
Yet, here we are
On a fast track
To become a digital nation
What next?
Tech will unlock use cases
Many new companies will emerge
The big companies of tomorrow
The big brands of tomorrow
Will be digitally native
Hundreds of billions of dollars
Of value will be created
In this decade alone
Opportunity is real
Valuations are reasonable
VCs and angels will ride this wave
The rest of us will
Read about it in the newspapers
